Strange way to promote a flick, producers of Dev D starring Abhay Deol have launched something called ‘Lustline’ where the caller gets to hear the lead heroine Chanda getting horny and naughty after they declare that they are 18+.
The caller has the option to listen to the husky voice of actress Kalki Koechlin in various languages on the number 022-61424800.
A source says, “We want to give audience a hint of what to expect in the film. Of course, the film is based on a piece of literature but with current milieu in which Dev D is set, Chanda is shown to be a girl belonging to upper class who operates in the dingy lanes of Paharganj in Delhi. An exotic femme fatale who seduces men, she is required to get into lusty chats, something that has been projected on the ‘Lustline’.”
“The makers want the audience to be prepared about what to expect from the film. Of course Dev D is a musical with as many as 18 songs and while this very fact also forms an integral part of the film’s narrative and hence the marketing, the sexuality angle that Chanda brings in can’t be ignored either. She is young, naughty and sexy and this is what callers would get to know when they dial the number.”
Currently the service is also available on the flicks official website. Not only this, the movie bosses are also planning to launch Dev D condoms.
Yeh to heights hai!!!
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